Monday, July 29, 2013

Webroot Migration - where their customers went

In 2012 a pretty successful hosted email security company called Webroot did the unthinkable they dumped their core product effectively saying it was "... no longer necessary".  Brave move or madness we're not really here to judge but we did decide to follow up with Webroot's customers and see if their customers shared the view that they no longer required a Cloud based mail security service 18 months later.
As you can see of the 3,810 Webroot customers we tracked 68% of them moved to a competing product.  Amongst Enterprise customers that figure was over 75%.  Webroot themselves now direct their mail via MS Outlook 365.  
Footnote - I've used the Webroot desktop product and it works fine, this exercise was undertaken purely to demonstrate the ability of our big-data engines to haul interesting and useful data.

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