Microsofts Office365 Telco Strategy should make Google nervous

AT&T last week joined Verizon and a pantheon of major service providers in the  rush to offer MS Office365 email services.  good start.

Should Google be concerned? Well, I'm sure Eric Schmidt remembers only to well what happened when MS decided to kill Netscape.

Running the numbers from research undertaken by BackChannel in September 2012 Microsofts strategy of partnering with giant telco's is already biting into Google Apps for Business.

The graph shows the distribution of O365 installations by company size.

We looked at 22,000 UK companies with a recognised service hosted mail service and found MS 0365 had nearly 700 installs; so about 3%.  Checking the underlying data we see that many of the Office365 customers identified were BT SMB customers migrated off of BTs own legacy mail service, others classed as SMB had churned from Google, larger organisations from a mixture of established providers.

We can firmly predict that AT&T, Verizon, Orange,Vodafone and the dozen others partnering with Microsoft globally will have the same effect. 

In short Office365 delivered in collaboration with the Big Telco's is the start of a serious fight back by Microsoft against GoogleMail and Apps for Business and it is clearly off to a good start.

Should Google be concerned? Well, I'm sure Eric Schmidt remembers only to well what happened when MS decided to kill Netscape.

Fragmented market for $1 trillion worth of telecoms business sales

Provision of telecoms services for the world’s biggest companies is remarkably diverse. A survey carried out exclusively for GTB by BackChannel shows that the world’s biggest 500 companies do not concentrate their custom on a few key operators, and the operators themselves work in a highly fragmented market

Read more: BackChannel AT&T Verizon China Telecom France Telecom BT NTT CWW

Nearly 60% of the IP services that AT&T delivers worldwide go to US-based customers. Of the world’s large operators it is one of the most focused on its home market — only one percentage point above China Telecom’s focus on China for the IP services it delivers.
Both companies, this exclusive survey appears to show, have a long way to go to spread their business away from their respective home markets.
By contrast NTT Communications provides slightly more

Article by Alan Burkitt-Gray Editor Global Telecoms Business

Vodafone snaps up Cable & Wireless

Vodafone looks to have succeeded in its ambition to buy up commercial network provider Cable & Wireless for a projected £1.04 billion ($1.76 billion), or about 40% of the estimated break up value of the company.


Assuming it is successful, Vodafone will gain; a national fibre-optic broadband network that is separate from BT or Virgin Media's), a massive portfolio of business customers and a global backbone infrastructure that reaches out to over 160 countries via its network of undersea cables. 


Suggestions are that the latter will probably be sold off so that Vodafone can concentrate on winning more enterprise customers at home, which is probably what they will do.  Though as a long term play, especially if they are interested in servicing large enterprise customers, I think that would be as strategically unwise as the BT forced sale of its mobile phone business...


C&W has a lot of customers but not as many as you might think, remember they have been in serious decline for over 10 years, I rather consider them to be the GEC/Marconi of the UK Telecoms Industry, the parallels are clear.


The real coup with this acquisition is not the customers or the international fibre, it is that UK national fibre infrastructure that they will take possession of as the deal completes.   Since 2010 when the use of smart phones and mobile devices saw the cellular data traffic move ahead of voice the one the largest cost-of-service-delivery items has been the amount of money that Vodafone has had to pay to BT for backhaul, and from here on in the Vodafone will benefit from the coming explosion in mobile (I don;t think mobile is even ouf the gate yet...)


Bottom line. Buying up C&W gives Vodafone its own infrastructure the reduction in backhaul costs will dramatically improve its revenue per user with all the potential advantages that this brings forth customers and investors.

"Vodafone is a national operator in mobile and we'll take that philosophy to the fixed line world as well"

In recent years New Zealand has become the place where technology companies go to test products, and hone business models prior to releasing them on a world stage.

After my comments on the likelyhood of Vodafone buying up more fixed line capability, one of my colleagues passed me this news report on Vodafone's LLU 'Red' Network in New Zealand.

Vodafone Red has unbundled half the exchanges in NZ's major cities and is busy working it's new triple-play across the country. Russell Stanners CEO of Vodafone NZ said " Vodafone is a national operator in mobile and we'll take that philosophy to the fixed line world as well,"

NZ's a small country so costs are manageable, but if Vodafone were planning such a move in the UK, they should look at THUS Plc. THUS already has the country wide LLU network in place and their Demon Internet subsidiary has many years of experience in providing consumer broadband and telephony.