New report highlights Mimecast South African sector growth

As those of you who follow us will know BackChannel produces a bi-annual Hosted Email Security report, a report that has been a must read for anybody working in the e-mail security market for over 5 years. The period January 2012 - 2013 has been one of the most dynamic have been some of the most interesting of recent years.

The data reported are a survey of over one million  'Live' email services" around the globe.  Data from this survey identifies the key vendors, their local & international coverage, market positions, customer profile and performance over time.  

The reports provide measured data blended with relevant demographic & geographic data enabling the reader to gain the clearest view of the worldwide market for these technologies.

One of the most dynamic of the developed markets has been South Africa where one company has grown to not only dominate its home market, but to take a seat at the top table of international vendors along with Microsoft, Google and Symantec, that company is Mimecast.

Mimecasts install base in South Africa grew significantly since we reported on their progress in 2012 growing their overall market share to 34% with this figure rising to 41% amongst larger Enterprise customers.  

Sales performance in certain sectors has seen as many as 52% of the companies in a sector choosing a service choosing Mimecast; you can see a breakdown of sector performance on their site  

Some comment on Mimecast and our research:

IT WEB South Africa article.
BlueChip Journal ICT
Financial Mail
SecuritySA

Look out for more news from BackChannel on Cloud, PaaS & IaaS coming over the next few months.

South African Hosted Email Security Update

Back in January we reported that Mimecast had taken control of the South African market after having grown at an extraordinary rate for the previous 18 months, We 1st identified Mimecast as a rising star 3 years ago when they 1st came to the notice on the world stage taking market share in Europe, Australia & North America.  

Mimecast has definitely been an organisation to watch over the past two years. We think its continued growth is indicative of both its presence as a growing force within the worldwide cloud-based email security services landscape as well as the uptake in remotely managed product offerings within the South African market

Market penetration for cloud-based email technologies is particularly high in South Africa at 33%. In fact, the country is up there with first world territories such as the US,UK and Scandinavia, all well known for their openness towards new technologies and services.

Six months on the July 2012 BackChannel reports shows that Mimecast's market share growth has continued to accelerate, extending its installed base by 170% over 2 years, a strong performance even against an overall market growth in South Africa of a not-too-shabby 40%.

We think the vendor landscape in South Africa is a microcosm of ICT worldwide in general, showing that focus is almost certainly the key to winning in a technology marketplace. The fact that Mimecast focuses on what it does best. Competitors have fallen to the wayside due to a lack of emphasis on core service offerings; in comparison, Mimecast has continued to offer premium products and services which meet customer needs. That’s why they are the market leaders in South Africa and increasingly on the world stage.

Mimecast takes South African Market by Storm

As part of the BackChannel bi-annual Hosted Email Security report we used our advanced search engine technology to electronically survey over 3,600 organisations in South Africa* in order to discover the actual market share amongst competing vendors for these type of services.  The results for South Africa were particularly interesting so I thought we would share them with you. 

Our research data shows Mimecast having an increasing impact in several regions around the world.  In particular Mimecast have made excellent gains in the South African market and at the end of the full year 2011 had grown their customer base in South Africa significantly ahead of the market to become the dominant provider of hosted email security & management solutions in the region.

When we first started tracking their activities of this market in 2006 Mimecast was a new kid on the block, this year they won the 2011 CRN 'Security Vendor of the Year' and our latest reports show them taking control of the South African market and growing at a terrific pace worldwide. I wondered what was driving the business?  So, I spoke to Garth Wittles, SVP & General Manager at Mimecast South Africa, who has been with the company since the beginning. 

Garth said: "At Mimecast we specialise in email management delivered from the cloud (UEM-Unified Email Management). Email Security is part of our unified platform designed to reduce cost, risk and complexity for our customers and it's an essential cloud service for MS Exchange users."

What part does archiving play? “We know we have had market leadership in cloud archiving for some time, but this is the first time it extends to Cloud Email Security.”

On taking control of the South African market his comment was "We certainly have had a strong focus on developing  market leadership as well as achieving market share penetration of 40% in a number of verticals."

*BackChannel monitor the use hosted email security services amongst approximately 1,000,000 organisations worldwide, tracking the use of 60+ international service providers.  We also undertake bespoke research projects on internet connected services and their providers.

For further information on currently available reports contact info@backchannel.co.uk

Hosted email security: The 2011 market report - Now in it's 5th year

Your opportunity to find out who's using these services, who's winning market share and who's falling behind.

Now in it's 5th year BackChannel's flagship survey has been expanded again to cover the use of hosted email hygiene services amongst a million organisations & businesses in 17 key countries.

The reports covers 40+ service providers including all your favourites; Messagelabs, Microsoft, Google/Postini, Webroot and many localised service providers you may not have heard.

It's been an interesting and turbulent year find out who's up, who's down and whether those $100s of millions spent on acquisitions in this sector are paying off.

A must read for executives, investors and any business involved in the delivery or purchase of email security products and services.

Interested in sourcing a copy then drop me a mail and either me or one of the BackChannel team will get back to you.