South African Hosted Email Security Update

Back in January we reported that Mimecast had taken control of the South African market after having grown at an extraordinary rate for the previous 18 months, We 1st identified Mimecast as a rising star 3 years ago when they 1st came to the notice on the world stage taking market share in Europe, Australia & North America.  

Mimecast has definitely been an organisation to watch over the past two years. We think its continued growth is indicative of both its presence as a growing force within the worldwide cloud-based email security services landscape as well as the uptake in remotely managed product offerings within the South African market

Market penetration for cloud-based email technologies is particularly high in South Africa at 33%. In fact, the country is up there with first world territories such as the US,UK and Scandinavia, all well known for their openness towards new technologies and services.

Six months on the July 2012 BackChannel reports shows that Mimecast's market share growth has continued to accelerate, extending its installed base by 170% over 2 years, a strong performance even against an overall market growth in South Africa of a not-too-shabby 40%.

We think the vendor landscape in South Africa is a microcosm of ICT worldwide in general, showing that focus is almost certainly the key to winning in a technology marketplace. The fact that Mimecast focuses on what it does best. Competitors have fallen to the wayside due to a lack of emphasis on core service offerings; in comparison, Mimecast has continued to offer premium products and services which meet customer needs. That’s why they are the market leaders in South Africa and increasingly on the world stage.

BackChannel Publish 9th Email Security Services Report

At BackChannel we use unique search engine technology to reveal actual Cloud and IP services usage & identify real market trends amongst over 1 million organisations worldwide.  Every 6 months we use this 'hard-numbers' research to report on to produce twenty definitive reports detailing the performance of the world's leading service providers including those delivering e-mail security/unified e-mail management services.   

Who's up, who's down, regional & sector trends, new market entrants, plus the impact of M&A and of the release of new products (Webroot, you know we're watching you.) 

Emerging blinking into the daylight after several weeks of marathon number crunching we're ready to share with you a few of the insights we have gained after publishing this our 9th major survey of the industry.  Over the next few weeks we will be releasing both samples of the data itself and some of our thoughts about this dynamic and growing market.

So, if you're interested in Cloud based services be sure to bookmark this blog now.  If you're interested to know more about the Email Security Services Reports then please contact me directly and one of us will get back to you.

Mimecast takes South African Market by Storm

As part of the BackChannel bi-annual Hosted Email Security report we used our advanced search engine technology to electronically survey over 3,600 organisations in South Africa* in order to discover the actual market share amongst competing vendors for these type of services.  The results for South Africa were particularly interesting so I thought we would share them with you. 

Our research data shows Mimecast having an increasing impact in several regions around the world.  In particular Mimecast have made excellent gains in the South African market and at the end of the full year 2011 had grown their customer base in South Africa significantly ahead of the market to become the dominant provider of hosted email security & management solutions in the region.

When we first started tracking their activities of this market in 2006 Mimecast was a new kid on the block, this year they won the 2011 CRN 'Security Vendor of the Year' and our latest reports show them taking control of the South African market and growing at a terrific pace worldwide. I wondered what was driving the business?  So, I spoke to Garth Wittles, SVP & General Manager at Mimecast South Africa, who has been with the company since the beginning. 

Garth said: "At Mimecast we specialise in email management delivered from the cloud (UEM-Unified Email Management). Email Security is part of our unified platform designed to reduce cost, risk and complexity for our customers and it's an essential cloud service for MS Exchange users."

What part does archiving play? “We know we have had market leadership in cloud archiving for some time, but this is the first time it extends to Cloud Email Security.”

On taking control of the South African market his comment was "We certainly have had a strong focus on developing  market leadership as well as achieving market share penetration of 40% in a number of verticals."

*BackChannel monitor the use hosted email security services amongst approximately 1,000,000 organisations worldwide, tracking the use of 60+ international service providers.  We also undertake bespoke research projects on internet connected services and their providers.

For further information on currently available reports contact info@backchannel.co.uk