Back in January we reported that Mimecast had taken control of the South African market after having grown at an extraordinary rate for the previous 18 months, We 1st identified Mimecast as a rising star 3 years ago when they 1st came to the notice on the world stage taking market share in Europe, Australia & North America.
Mimecast has definitely been an organisation to watch over the past two years. We think its continued growth is indicative of both its presence as a growing force within the worldwide cloud-based email security services landscape as well as the uptake in remotely managed product offerings within the South African market
Market penetration for cloud-based email technologies is particularly high in South Africa at 33%. In fact, the country is up there with first world territories such as the US,UK and Scandinavia, all well known for their openness towards new technologies and services.
Six months on the July 2012 BackChannel reports shows that Mimecast's market share growth has continued to accelerate, extending its installed base by 170% over 2 years, a strong performance even against an overall market growth in South Africa of a not-too-shabby 40%.
We think the vendor landscape in South Africa is a microcosm of ICT worldwide in general, showing that focus is almost certainly the key to winning in a technology marketplace. The fact that Mimecast focuses on what it does best. Competitors have fallen to the wayside due to a lack of emphasis on core service offerings; in comparison, Mimecast has continued to offer premium products and services which meet customer needs. That’s why they are the market leaders in South Africa and increasingly on the world stage.
