Mimecast takes South African Market by Storm

As part of the BackChannel bi-annual Hosted Email Security report we used our advanced search engine technology to electronically survey over 3,600 organisations in South Africa* in order to discover the actual market share amongst competing vendors for these type of services.  The results for South Africa were particularly interesting so I thought we would share them with you. 

Our research data shows Mimecast having an increasing impact in several regions around the world.  In particular Mimecast have made excellent gains in the South African market and at the end of the full year 2011 had grown their customer base in South Africa significantly ahead of the market to become the dominant provider of hosted email security & management solutions in the region.

When we first started tracking their activities of this market in 2006 Mimecast was a new kid on the block, this year they won the 2011 CRN 'Security Vendor of the Year' and our latest reports show them taking control of the South African market and growing at a terrific pace worldwide. I wondered what was driving the business?  So, I spoke to Garth Wittles, SVP & General Manager at Mimecast South Africa, who has been with the company since the beginning. 

Garth said: "At Mimecast we specialise in email management delivered from the cloud (UEM-Unified Email Management). Email Security is part of our unified platform designed to reduce cost, risk and complexity for our customers and it's an essential cloud service for MS Exchange users."

What part does archiving play? “We know we have had market leadership in cloud archiving for some time, but this is the first time it extends to Cloud Email Security.”

On taking control of the South African market his comment was "We certainly have had a strong focus on developing  market leadership as well as achieving market share penetration of 40% in a number of verticals."

*BackChannel monitor the use hosted email security services amongst approximately 1,000,000 organisations worldwide, tracking the use of 60+ international service providers.  We also undertake bespoke research projects on internet connected services and their providers.

For further information on currently available reports contact info@backchannel.co.uk