That's about £240 per customer. To be honest it would be cheaper to run a decent TV marketing campaign and a special offer "First 3 months free to Tiscali customers". I wonder how much Tiscali's TV campaign cost them. Surely the Sky broadcast network could be employed.
I suspect BSkyB won;t be to bad a home for the poor users, but buying another companies unhappy customer base is a quick fix; and quick fixes always come back to bite you, as Tiscali has already found out.
Showing posts with label Sky. Show all posts
Showing posts with label Sky. Show all posts
Tuesday, November 18, 2008
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